In late April, Todd at ValuePlays posted his thoughts on the news that Starbucks would be introducing smoothies this summer. Smoothies would not be a bad idea if they were reasonably priced below $4 a drink.
Well, here’s a news release with the pricing details, flavors, nutrition info, and name of the new smoothies:
(Crain’s) — Starbucks Corp. plans to introduce a new line of smoothies Tuesday called Vivanno.
The drinks are the latest push by Starbucks CEO and founder Howard Schultz to boost sluggish sales at the Seattle-based coffee chain. The smoothies illustrate Starbuck’s strategy of offering more healthy options to attract new customers. The 16-oz smoothies will sell for $3.75 to $3.95, and initially will feature two flavors: orange mango banana and banana chocolate.
The drinks will include a banana, whey protein and Naked juice. The orange mango banana blend will have 250 calories, 16 grams of protein and 2 grams of fat. The banana chocolate blend will have 270 calories, 21 grams of protein and 5 grams of fat.
The new drinks debut tomorrow. Good luck, Starbucks.
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